Most firms treat events the way they treat office rent: a cost to be controlled.
The firms growing fastest in your category treat events the way they treat a CRM, a custodian relationship, or a research platform: as growth infrastructure that compounds.
The EFOGI Relationship Operating System gives you the same instrumentation around your most important relationships that your firm already has around your most important data.
One scoreboard. Twelve to eighteen months of compounding. One number you can defend.